Don't buy an ad. Give December something worth opening.

What you get

A day that's entirely yours.

We can't promise you a number of visitors. We can promise that on your day, everyone who comes to the castle opens your door.

1. 

   01

   Your door

   At midnight UTC on your day, yours is the door everyone opens. One door, one company, the whole day.

2. 

   02

   Your room

   Behind it, a room in the castle that's yours for the day, with your name in it and your gift on the pedestal.

3. 

   03

   Your wish

   Your founder's wish for the world, read by everyone who comes in. Not a slogan. A wish.

4. 

   04

   Your gift

   Something real that every visitor can claim: credits, access, a feature. We check it works before your door opens.

Walk through a sample room in the castle →

Prices

Four kinds of door.

• 1 December

  Opening door

  $500

  One door

  • Your door, room, wish and gift
  • A report of views, claims and clicks
  • Featured in the launch announcement
  • The first door everyone opens

• 2 to 17 December

  December door

  $300

  Per door · 16 doors

  • Your door, room, wish and gift
  • A report of views, claims and clicks

• 18 to 23 December

  Christmas week door

  $700

  Per door · 6 doors

  • Your door, room, wish and gift
  • A report of views, claims and clicks
  • Named in the countdown emails
  • Lit in the castle's final-week glow

• 24 December

  Grand finale

  $2,000

  One door

  • Your door, room, wish and gift
  • A report of views, claims and clicks
  • Door 24, the castle's great door
  • Credit in the closing scene
  • Top billing in the season recap email
  • The hero shot in social posts

Availability

The doors.

How it works

Ten minutes of your time.

1. 1

   Choose your days

   Reserve one door, a few, or the whole castle. Your card is held, not charged.

2. 2

   Tell us about your day

   Your wish and your gift, in about ten minutes.

3. 3

   We review

   Within 48 hours. If we approve, your card is charged. If we decline, you pay nothing.

4. 4

   Check your room

   You see your room before it goes live.

5. 5

   Your door opens

   At midnight UTC. Afterwards you get a report of views, claims and clicks.

The gift

Something every visitor can actually use.

We test every gift before it goes live, and we never share visitors' emails with sponsors. Full details are in the sponsor terms.